NIKE DIGITAL DRAW 2.0
A collaboration effort with Victor Peña from PegLeg Productions, him and I worked together in producing the case study video showcasing the newly revamped Nike Digital Draw that has been a local success in Hong Kong. We created a story that visually highlights the challenges, the idea and the results that helped bring Nike sneaker fans closer and build a community of unique shoe collectors.
Case study highlight of the revamp of the locally popular and successful online service.
Case study highlight of a service dedicated to Nike Runners in Hong Kong
NIKE FLAGSHIP STORE DIGITAL INSTALLATION HONG KONG
A case study video that I put together to highlights Razorfish's efforts in turning a flagship store into an interactive experience for Nike Hong Kong runners.